Dr Ben Kraal

Ben Kraal PhD
Symplicit, Brisbane, Australia
Director, Experience Design

Ben's background spans technology, sociology and design. Ben currently leads a team of designers and researchers for Symplicit, an experience design consulting firm. Before Symplicit Ben was an academic, teaching in Industrial Design and researching how people use and experience technologies and complex systems. Before joining academia Ben helped create applications and databases that allowed non-profit organisations to make better use of their data by turning data into strategically valuable information.

In his role as a consultant to the Leg Club Foundation Ben has created a simple database that can be used to collect and collate anonymised member data from the Leg Clubs. This data can then be summarised, combining thousands of individual data-points to produce information that can lead to insights about the success of the Leg Club model.

As a researcher and practitioner in Human-Centered Design, Ben has an interest in how people use products that require significant expertise to understand and make useful. His previous research has focussed on Computer Speech Recognition software for injured people. His academic work looked at how Nurses use and understand compression therapy and related products and devices. He’s recently worked for various Australian government agencies, helping them become more customer centred.